Methods
Methods (6)
Content Analysis
“…content analysis broadly describes a heterogeneous domain of techniques which are focussed upon the (more or less) systematic, objective and quantitative description of a communication or series of communications.”
(Crano & Brewer, 1973).
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Interviews
There
are a number of different types of one to one interview. The type of
interview used depends on the aims of the research and the type of
information required.
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Qualitative
data is non-numerical, for example, quotations, opinions and reported
emotions. There are a number of issues to address when presenting
qualitative data:
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Methods
A case study is a method of gaining very detailed information concerning one individual case. A case can be an individual or a particular group of people.
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Correlational
analysis is not technically a research method; however,
'correlational studies' is often used to refer to an investigation
that involves measurements to determine whether one variable is
related in some way to another (whether they are co-related).
There are two basic forms of correlation: positive and negative. If a
correlation is positive, this means that high values of one of the
two variables are associated with high values of the other. If a
correlation is negative, high values of one variable are associated
with low values of the other.
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Methods
This section introduces 3 types of experimental design: Independent Groups, Repeated Measures and Matched Pairs.
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